Memory Beta:Follow highlighting conventions

The first introductory sentence of an article should include the title word or phrase that the article is about, and this title should be boldfaced. This highlighting convention makes it easy for the casual reader to identify the topic.

Don't highlight every single use of the word or phrase, though — just the first one. After the first time the word is seen in bold, the reader will know what the article is about, and so any further highlighting is unnecessary.

Additionally, you should never make the title of the article a link — web pages should not link to themselves. (This is considered bad practice for the Web in general.)