Bridal auction

A bridal auction was part of a Ferengi wedding.

Ferengi will not discuss bridal auctions with non-Ferengi, although it has been reckoned that it was a way for the father of the bride to pay for the wedding or a way for the groom to make profit from the ceremony. 

Quark complained that there was no bridal auction during Rom and Leeta's wedding in 2373.