Guys and Dolls was a 20th century Earth musical about petty criminals and professional gamblers in New York City.
Maggie Thompson's father used to sing one of the songs from the musical, "Bushel and a Peck," to his daughter. (TOS novel: The Captain's Daughter)
During his horse-themed filibuster to the Romulan troops on Obsidian, Leonard McCoy quoted another song from the musical, "Fugue for Tinhorns". (TOS novel: Vulcan's Forge)