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A friendly reminder regarding spoilers! At present the expanded Trek universe is in a period of major upheaval with the continuations of Discovery and Prodigy, the advent of new eras in gaming with the Star Trek Adventures RPG, Star Trek: Infinite and Star Trek Online, as well as other post-57th Anniversary publications such as the ongoing IDW Star Trek comic and spin-off Star Trek: Defiant. Therefore, please be courteous to other users who may not be aware of current developments by using the {{spoiler}}, {{spoilers}} OR {{majorspoiler}} tags when adding new information from sources less than six months old (even if it is minor info). Also, please do not include details in the summary bar when editing pages and do not anticipate making additions relating to sources not yet in release. THANK YOU

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Memory Beta, non-canon Star Trek Wiki
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Gweemo was a male Ferengi, and the owner of Gweemo's Lobemaster, a company which sold ear-hair trimmers. The Lobemaster was initially a failure, and nearly brought Gweemo to bankruptcy. The company's fortunes turned around when Gweemo's nephew, Squim, came up with a new slogan: "Keep Your Ears Open. Use Gweem's Lobemaster." This became the most successful advertising campaign in Ferengi history, and was later immortalized when Grand Nagus Drik made "Keep your ears open" the seventh Rule of Acquisition, following a sizable compensation from Gweemo. (DS9 reference: Legends of the Ferengi)

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